"There are marketing basics, however, that are important to every small business owners."
What is Marketing?
Marketing is basically letting your business be known to your potential market. Regardless of what type of business you are or whether you are offering a service or a product, we all need customers. Marketing is in essence, letting your customers find you and your products and services. There are different areas in marketing, such as advertising, promotions and internet and you need to understand what needs to be done.
Why Marketing is Worth the Money?
Many small business owners think of marketing as spending, but marketing plays such an important role in the success of your business that it should be considered an investment. The way we do business is changing every day. Customers are spending money differently and looking for businesses differently. This is why we need to invest to reach our customers in different ways guaranteeing the continued success of our business.
How Much Should I Spend on Marketing?
Working out how much to spend can be one of the hardest decisions that you will need to make but at the same time, it can be the key decision that can make or break a business. Marketing for a small business is different to how you marketing a large company. You can learn from others or use innovative solutions like social media marketing and search engine optimisation to minimise spending.
eHarbour Marketing can guide you through